Leads and sales. The lifeblood of any business. Marketing your product or service the right way is so crucial to the success of your business.
You can create a mediocre product but if the marketing is captivating and attractive, you’ll sell by the bucket load. The same goes the other way around. You can have the best product in the world, but if your marketing isn’t right your sales will be dismal.
The internet is the new frontier for business, with hundreds of online business opportunities available to all of us and the internet becoming more user-friendly, there really is no excuse not to capitalise on these opportunities.
Creating an offer that effectively generates leads and sales for your business is an art form. It requires a combination of data-driven methods with a knowledge and understanding of customer behaviour and human psychology.
Before creating a product from a random idea you think will be awesome, just stop and hear me out for a minute. You won’t make any sales unless you have a starving crowd. People need to be hungry for what you have to offer.
You can create something really cool, but if people don’t need it, you won’t sell.
So let’s assume you’ve found your starving crowd that is ready to gobble up your awesome new product or service. You need three things to ensure your target audience will take to your offering:
- You need to create a solution that solves their problem.
- You need to understand their deepest desire.
- You need an awesome guarantee that removes any buyer risk and instils confidence in your prospect.
The biggest problem your target audience faces:
Creating an awesome offer starts with understanding the biggest problems your target audience is facing. What keeps them awake at night?
Once you’ve established that, you can mould your product around the perfect solution for your target audience. You need to create an offer that resonates with your target audience. Something that they can relate to in a deep way. Something that speaks to them directly.
What is your audiences deepest desire?
Tapping into the emotions of your target audience is essential to you understanding things from their perspective and delivering an amazing product that they can relate to in a deep way.
Us humans are irrational when it comes to buying. We buy based on emotions and they use our logical rational minds to make up a “common sense” reason for it. So you need to target emotions. If you nail this, you will sell by the bucket load.
More specifically speaking, you need to target the deepest desire of your prospect if you want to really succeed with product sales.
An amazing guarantee can make all the difference:
Having a unique selling proposition will set yourself apart from your competition. When someone is thinking about making an investment into your product or service. They’re weighing up the cost and the risk of investment. By offering a USP you’re showcasing something that the visitor can’t get anywhere else. A USP should always be backed up by other guarantees. Have you ever wondered why almost every subscription-based service offers a free trial?
It’s because it takes all of the pressure off the buyer. They can try the product without investing any money at all. This is a win-win for both the company and the buyer as the company gets to showcase their great services and the buyer doesn’t have to invest anything to discover exactly what is on offer.
Free-trial offers are popular because they just work. There’s nothing like offering a free trial for your product or service. It affords a certain level of trust to your prosepects if they can test the waters without taking any risks whatsoever.